NetEnt started with a traditional land-based casino. According to the company’s official website, Bill Lindwall and Rolf Lundström founded AB Restaurang Rouletter (a land-based casino) in 1963, expanded by partnering with a former rival, AB Roulett Konsult & Spelautomater, in 1968, and gained national recognition by the 1970s. The son of one of the founders, Pontus Lindwall, founded NetEnt in 1996. Alongside Microgaming, NetEnt is considered the pioneer of the iGaming industry. Since 2011, NetEnt has entered BK8 the mobile games segment of the market. Most of NetEnt’s top titles are available in both a desktop and mobile format.
What’s So Special about NetEnt?
The best way to critique an iGaming company (or any other business) is by referring to the so-called ‘Unique Selling Points,’ this company’s characteristics that make it stand out against the rest. NetEnt has at least three: the selection of games, quality, and innovation. NetEnt has everything to offer, including video poker, scratch cards, live and mobile casino games, and, most importantly, slots. In each of these categories, the developer delivers content of the highest quality, which explains the popularity of NetEnts’ products in the iGaming market. Also, while many online casino software developers stick to desktop versions of the software, NetEnt’s experience with mobile games is over ten years long. Given the convenience of gambling on the phone and the popularity of mobile games among gamblers, it’s one of NetEnt’s top achievements.
NetEnt’s Best Products